#Jobs to be done how to

In this case, the Job to be Done would be “make me feel more confident about my appearance”. That is what they are really looking for. People purchase makeup to make themselves look a certain way, which gives them more social/romantic confidence. What they are selling is aesthetic self-betterment. A factory can manufacture cosmetics, but once those products are on the shelf to be sold to individuals, they are no longer a simple product. It’s a framework that focuses primarily on assisting customers with improving their life situations.

A Job to be Done is just that: it is the transition that a customer is willing to undergo to get from their current situation to a better state. What they really want is to hang something up on their wall. We can expand this analogy by saying that customers don’t buy a drill just to make a hole. When customers are looking to purchase a product, they don’t necessarily want the product itself but rather what it can do for them. Read on and find out how Jobs To Be Done helps us to craft holes instead of drill bits.

It also ensures the foundations for a problem-solving product or feature and market-fit. Jobs To Be Done is about thinking not only in the scope of our solutions, but also in the contexts of use. This traditional quote have a lot to tell us about Jobs To Be Done. The German-American Theodore Levitt economist once said: “ People don’t want to buy a quarter-inch drill.

#Jobs to be done how to

They want a quarter-inch hole!” Read on and find out how to sell roles instead of drill bits with Jobs To Be Done. “People don’t want to buy a quarter-inch drill.

7 min read Jobs To Be Done: an innovative approach to market research